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Promotion in the marketplace can be a necessity to build and
sustain your real estate business. As a CENTURY 21 real estate
professional, you have access to a number of tools and products
that can help you market yourself locally.
Before you implement your marketing program, determine
the advertising strategy that would work best for you by examining the
strengths and weaknesses of each medium.
Many real estate professionals take advantage of
print materials to advertise their business and expertise locally. Access
a complete repository of CENTURY 21 print
marketing tools and materials.
Radio and television advertising are high-profile
ways to market yourself to your local community. Use the CENTURY 21
System's broadcast materials
to advertise in these mediums.
Keeping in touch with past clients can often lead
to repeat business and referrals. The
CENTURY 21 Preferred Client Club
is a simple way to stay connected with customers for years to come.
Attracting potential customers, or maintaining
contact with past and present clients, can be accomplished easily and
inexpensively with the CENTURY 21 System's
electronic resources,
including the Virtual Presentation Library,
eGreetings, and
Life@Home.
In certain areas, marketing to targeted segments
of the population can mean big business. Use the CENTURY 21 System's
local segment marketing materials.
Build a positive public image in your area with
public relations tools developed exclusively
for CENTURY 21 real estate professionals.
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